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BRANDING
Branding is a fundamental aspect of building a successful and enduring business. It goes beyond visual elements, influencing how customers perceive, connect, and engage with your brand. Our goal is to establish a strong emotional connection between your brand and your target audience, while also ensuring alignment with your business objectives and market trends.
Let's Break It Down
We understand the importance of a logo design, so we want to make sure you understand and choose the best design for your brand.
3D Wordmark, Letterform & Symbols
3D Wordmarks are text-based logos that express your brand's identity. They focus on the "style" of the font. (Subway)
Letterfoms are one lettered logos and minitured versions of lettermarks. It is usually the first letter of the company's name. (McDonald's, Netflix, Facebook)
Symbols are used as an abstract representation of a business. It only contains imagery objects that express interpretation of what the organization or company conveys. (Apple, Twitter, Target bullseye)
3D Emblem, Monogram & Abstract
3D Emblems are badges, seals, and crests used to promote your brand's traditional values. Such as, schools, government agencies, and brands with long traditions. (Harley-Davidson)
Monogram is a person's initials or two or more letters combined in a decorative design, used to identify a personal possession. (Gucci, Louis Vuitton, Channel)
Abstract Mark expresses the brand's personality in geometric forms, similar to a pictorial logo without a recognizable image. (Pepsi, NIKE, Airbnb)
3D Mascot, Combination & Dynamics
3D Mascots are Illustrated characters as visual representations of your brand. It is the human persona that talks directly to the audience through marketing campaigns. (Geico)
Combination Mark is a flexible design that gives you the ability to combine a Brand Mark, Pictorial Mark, and an Abstract Mark. This is the best of both worlds because you have the visual aspect of the image. (Burger King, Mercedes Benz)
Dynamic Marks are created in different forms so that the brand can easily adapt to different branches or segments of the brand. With each segment of the logo, the Dynamic Marks changes in color, text, shape, or icon. This is great for brands operating across multiple market segments or multiple markets. Make sure to keep an element of consistency across the board so that the logo variasions are alike. (FedEx Freight, FedEx Ground, FedEx Office, FedEx Trade Networks in different colors)
Our Combination Mark Logo
BRANDING
3D MOCKUPS
3D mockups provide a realistic representation of a design or product, allowing stakeholders to visualize the final result more accurately than traditional 2D drawings or sketches.